I wrote this on my Facebook Wall sometimes ago and I feel I should share it on my blog. Hopefully, my readers can learn a thing or two.

NOTE: You are not required to read this post. I’d probably sell it to you in the future.

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I believe I now have your attention, which is all I need for the next 3 minutes to pass this piece to you.

So let’s get started.

Data. Data.. Data… 90% of “So-Called” marketers using any advertising platform be it, Facebook Ads, Google AdWords, Twitter ads and the rest tend to ignore that word DATA.

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Why?

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Because they don’t know how valuable it is to the real marketers.

Over the past few months, I have been monitoring a lot when it comes to how everyone run’s advert on Facebook (As Example).

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The (90% people) just open Facebook ad’s manager, Write a shabby Ad copy, Use any image, Pick whatever campaign objective and start running ads, They then wait for the ad to perform miracles for them.

Funny enough they get small results. I know you are probably wondering why i said small result that’s because it is.

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Do you know that on every single advert you run, You are supposed to learn about what goes on in the advert.

You are to learn what made such ad convert the way it is doing.

You are to learn why people like such advert,

You are to learn who are the set of people who like such ad,

You are to learn the kind of people who actually would love to see such ad again and again,

You are to learn how to cut ad cost from the information you have gathered so far,

You are to learn the gender that responds to your ads and why they did.

You are to learn the age range of people who responded better to your ads and why they did.

You are basically to learn everything about your advert.

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PS: It’s not rocket science it’s easy to do. You just have to be willing to.

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Now, why should you?

I could count at least 10 reasons why but i will be mentioning 2 for now.

So Two things !!!!.

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1. Reduced Advert Cost = Better ROI: Running Adverts on various platforms have taught me that DATA, is as important as CONVERSIONS.

Reason being that the more you know more about your audience from either a failed or successful ad, You are actually storing the information you have gathered to create a better advert next time.

Your advert has to always be better than the last time. When you learn from the all your ads, You can simply apply this knowledge to create a well-targeted audience who will gladly opt-in to your offers or pay for your product.

Facebook see’s this since you are aren’t being “blind” and charge you lesser.

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2. Know more about your audience = Better engagement / More Leads or Purchase: Every single advert is unique, you have to treat every single advert as a new way to learn about people (YOUR AUDIENCE), the more you know about them, the more you are about to provide them with they need, the more they feel more comfortable to engage with you.

I would love to break this further but voices in my head keep saying Tunde stop typing…

I have listened for now. Once they are gone, I will reveal to you that there is more to Facebook advertisement that you don’t know.

Stay Tuned.

PSS: You are free to ask me questions concerning this post, or anything related to what I do.

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By I go. Let me leave you with this.

I do these 3 things for a living and I do them well.

Online sales funnel creation | Facebook Marketing | Website & Blog development using WordPress. Contact Me Here.

Facebook marketing has been around for a while now and yet so many people don’t what is Facebook marketing and why it’s been remarkable for Advertisers.

It was around 2007 or so when I first came across Facebook, Then It’s was one of the websites I came across coincidental and I didn’t see myself using it because of the dominance of Myspace then.

Today, that same website has over 2 billion active users on it, that same website has made me more money than I can imagine. Take a look at the announcement by Mark Zuckerberg.

Today, Facebook is worth billions of dollars and companies now dream of being worth that much. It’s quite remarkable what Facebook has been able to achieve in the last 10 years.

Every smart marketer now knows that Facebook marketing is what every business need for quick massive growth.

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So what is Facebook marketing?

Facebook Marketing refers to use one’s Facebook profile or page for promoting one’s content. Facebook pages and profiles serve as a means of communication between potential customers and customers.

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Most business or brand can use Facebook marketing. All that matters is that you allow the right individual handle it for you. – Now let’s talk about the Why? If you have not read what I have been saying above. Now is the time to PAY ATTENTION. –

Most business or brand can use Facebook marketing. All that matters is that you allow the right individual handle it for you.

– Now let’s talk about the Why?

If you have not read what I have been saying above. Now is the time to PAY ATTENTION.

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Why Facebook Marketing?

Active Users: With over 2 billion active users on Facebook, Facebook is the largest social networking platform on the internet. It’s way more than Youtube, Twitter, Wechat, Google Plus and any other social platform out there.

Image credits Techcrunch

So you can imagine the potential of advertising to over 2 billion people located anywhere in the world.

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Social Presence and Interaction: According to Similarweb, an average person spends at least 40 minutes on Facebook every day. During this time, They interact with their loved ones, make new friends, comments, watch videos and so much more.

These level of interaction is what every smart marketer leverage on to get more customers and build an online tribe.

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Targeting: I have used various advertising platforms over the years and none comes close to the targeting capabilities giving to advertisers like that of Facebook.

With Facebook, You can target people who are super likely to buy your product or like what you are offering. You can target users of specific age range, demographics, location, radius, interests, workplace and so much more.

Facebook targeting is one of a kind and it’s a goldmine for advertisers who are willing to tap into such goldmine.

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Analytics: Yeah I love this part of Facebook advertising,

Why?

Because it’s what allows me to make the most money from my campaigns. Facebook gives advertisers massive analytics capabilities, With it, You can track almost everything that goes on in your campaigns.

You can track the way users move within your funnel. So you can better optimize your campaigns. You can check how many clicked on your links, the impressions your ad have gotten, how many leads you have gotten from your campaigns and so much more.

It’s one of the most powerful tools giving to an advertiser by facebook.

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Growth: As big as Facebook is at the moment. It’s also one of the fastest growing social networking platforms. Facebook releases new powerful features that are being used by users, and as always, Facebook allows this new features to be used by advertisers. Just this year (2017) alone, Facebook has released features like.

1. Facebook Live video

2. Non-profit crowdfunding

3. Instant articles

4. Facebook Professional services

5. Post reactions and so much more…

It’s amazing to see such growth. It’s even better if you are utilizing it properly to grow your business.

There are so much more to Facebook marketing than this. In my next post, I will be sharing more on Facebook Marketing.

Stay tuned.

Live your comments below and let me know what you think.

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By I go. Let me leave you with this.

I do these 3 things for a living and I do them well.

Online sales funnel creation | Facebook Marketing | Website & Blog development using WordPress. Contact Me Here.