What is Facebook marketing and why it's been remarkable?

Facebook marketing has been around for a while now and yet so many people don’t what is Facebook marketing and why it’s been remarkable for Advertisers.

It was around 2007 or so when I first came across Facebook, Then It’s was one of the websites I came across coincidental and I didn’t see myself using it because of the dominance of Myspace then.

Today, that same website has over 2 billion active users on it, that same website has made me more money than I can imagine. Take a look at the announcement by Mark Zuckerberg.

Today, Facebook is worth billions of dollars and companies now dream of being worth that much. It’s quite remarkable what Facebook has been able to achieve in the last 10 years.

Every smart marketer now knows that Facebook marketing is what every business need for quick massive growth.

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So what is Facebook marketing?

Facebook Marketing refers to use one’s Facebook profile or page for promoting one’s content. Facebook pages and profiles serve as a means of communication between potential customers and customers.

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Most business or brand can use Facebook marketing. All that matters is that you allow the right individual handle it for you. – Now let’s talk about the Why? If you have not read what I have been saying above. Now is the time to PAY ATTENTION. –

Most business or brand can use Facebook marketing. All that matters is that you allow the right individual handle it for you.

– Now let’s talk about the Why?

If you have not read what I have been saying above. Now is the time to PAY ATTENTION.

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Why Facebook Marketing?

Active Users: With over 2 billion active users on Facebook, Facebook is the largest social networking platform on the internet. It’s way more than Youtube, Twitter, Wechat, Google Plus and any other social platform out there.

Image credits Techcrunch

So you can imagine the potential of advertising to over 2 billion people located anywhere in the world.

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Social Presence and Interaction: According to Similarweb, an average person spends at least 40 minutes on Facebook every day. During this time, They interact with their loved ones, make new friends, comments, watch videos and so much more.

These level of interaction is what every smart marketer leverage on to get more customers and build an online tribe.

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Targeting: I have used various advertising platforms over the years and none comes close to the targeting capabilities giving to advertisers like that of Facebook.

With Facebook, You can target people who are super likely to buy your product or like what you are offering. You can target users of specific age range, demographics, location, radius, interests, workplace and so much more.

Facebook targeting is one of a kind and it’s a goldmine for advertisers who are willing to tap into such goldmine.

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Analytics: Yeah I love this part of Facebook advertising,

Why?

Because it’s what allows me to make the most money from my campaigns. Facebook gives advertisers massive analytics capabilities, With it, You can track almost everything that goes on in your campaigns.

You can track the way users move within your funnel. So you can better optimize your campaigns. You can check how many clicked on your links, the impressions your ad have gotten, how many leads you have gotten from your campaigns and so much more.

It’s one of the most powerful tools giving to an advertiser by facebook.

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Growth: As big as Facebook is at the moment. It’s also one of the fastest growing social networking platforms. Facebook releases new powerful features that are being used by users, and as always, Facebook allows this new features to be used by advertisers. Just this year (2017) alone, Facebook has released features like.

1. Facebook Live video

2. Non-profit crowdfunding

3. Instant articles

4. Facebook Professional services

5. Post reactions and so much more…

It’s amazing to see such growth. It’s even better if you are utilizing it properly to grow your business.

There are so much more to Facebook marketing than this. In my next post, I will be sharing more on Facebook Marketing.

Stay tuned.

Live your comments below and let me know what you think.

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By I go. Let me leave you with this.

I do these 3 things for a living and I do them well.